The Power of Words

Hi guys, how are you? I hope you're doing fine, cause I'm actually in a really down situation which was I don't know why. Maybe it because the complicated feelings caused by final examination. So I go back to this blog and found out there's something good to write. I've seen this 2010 advertising last year in marketing communication class. It wasn't grab my attention but it just gimme a simple lesson. "The Power of Words" they said. Yes, choices of words were so important. We can see from the video above that the man got lot of money after the kind lady change his words. The lady was simply change the arrangement of words from "I'M BLIND PLEASE HELP" into "IT'S A BEAUTIFUL DAY AND I CAN'T SEE IT". How the effect of words could change people mind and act. She turned out the words sounds emotionally persuasive. Then prove that it works. From the study called Semantic, "Words mean different things to different people, depending on the backgrounds, occupations, education and geographic locations." Pretty interesting isn't it? How words may change attitudes. Therefore, the making of advertising takes time, the plan, the concept, the strategical words or could be tactical at the same time. As an advertiser they have to be creative, unique as well as smart to deliver a good messages through words.

Thanks for reading my blog, hope you gain more knowledge! xx